Samsung is now playing it smart. Not exactly sure, how smart it is, but sure. They will be releasing a paper ad tomorrow on all major publications that will say “It Doesn’t Take A Genius”. The ad will compare the iPhone 5 with the Samsung Galaxy S III in terms of all features and design. The ad also says that “The Next Big Thing Is Already Here”.

Samsung Ad

At the end of the day, even negative press is press after all. What do you think?