You know how the old saying goes, “If you can’t compete with them, buy em”. Today is a huge day. Google has acquired popular iOS App Snapseed to compete with Instagram. Snapseed comes from Nik Software who also own various other photography Apps, but amongst all of them, Snapseed was their crowned jewel which now belongs to Google.
There is a Mac and Windows version of Snapseed available and it is rumored that Nik Software is developing an Android verison, duh! (ofcourse, make the relation). Snapseed won the iPad App of the Year 2011 award. Snapseed retails at a price of $4.99 on the App Store.
Here is what Nik Software said on their blog –
We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.
We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.
All our best!
The Nik Software Team