How Pocket Lists for iPhone Made $13500 in 3 Months [INTERVIEW]

app success
We all love a good rags to riches story. Here is a great success story of how Pocket Lists found success in such a competitive market (to-do Apps). The App was recently launched and in the first three months in the App Store, it has already made $13500. We talk to the developers of this remarkable application and discuss about their techniques, idea and their remarkable experience of the App ecosystem.

1. How did you conceive the idea for the App?

In the very beginning, I wanted to create a simple checklist app just to get an experience of the App Store. After I started looking at existing apps, I was surprised that most of them are really poorly made. Only few apps were prominent and fun to use. However, none of these Apps suited my personal needs — I couldn’t find the app that would be very simple but powerful at the same time. This made me come to a conclusion to build just another simple App that will not be just a waste of time. This is how I decided to make the most that I can. The first version is here and there are some cool features to be introduced in the upcoming updates.

2. Do you think Apple’s offerings for developers for developing Apps is good? Are there any changes required?

I find the App Store platform just fine for most developers. What I don’t like at the moment about the App Store is the App Search. The lack of smart search and app recommendations does not allow users to find cool niche apps which are ousted from top charts by popular apps and games. And (to my point of view) it makes some developers give up on their apps after unsuccessful marketing.


3. What is your marketing strategy? What marketing techniques do you use to promote your App in this heavily competitive application space?

I think my marketing strategy is pretty common. What a developer needs is to create a constant buzz about the app. For the moment, we are trying to “push” the app to big app review websites and of course to deliver cool features to make the App featured by Apple.

4. Can you describe your “Eureka” moment while developing the App?

There were many “eureka” moments. There were several pretty hard decisions on the app interface while searching for the perfect UI. Every complex decision which turned into a simple UI was a “eureka” moment!

5. How did you come to decide the price that you would be charging users to purchase your App?

Being inspired how feature rich the app is, we set the price to $4.99. But after realizing that our app is so new, and there are so many other to-do apps out there, we settled the price to $1.99. We’ve learned that the price is not the thing that the developer should focus on. Focus should be on the sales volume.

6. What gave you the kick to convert your idea into reality? What kept you awake all night long?

Before that we were in website and web services business and this is our first app. We were excited to see how the thing you are working on everyday works on such a small device. The first kick to create the app was the understanding that we can make better than anybody else did so far. I wouldn’t say that we are fully satisfied on how the app looks and operates now but it is ok for the version 1.x. More to come in the future — this is what drives us now.

7. Your advice to budding developers.

Don’t be in a hurry. Make your apps as best as you can. Focus on the quality.

If you’ve got any questions, just post in the comments section below and we will get them answered by the developer.