An unnamed source from a fraudulent and apparently shady mobile app marketing company explains how it works and that Apple can’t do anything to stop it.
Over the years, the AppStore has become a place where Indie Developers can hope to make money. There are two ways they can earn some cash, first, they use a unique idea for the app and risk it, as suggested by the developers of the popular ‘Sword and Sorcery’ app, which is really hard, considering that there are more than 500,000 apps on the AppStore, and the second option is crazy marketing.
The source also tells us the methods developers use to get their apps in to the Top 25:
“They use bots. They say they don’t, but they do. There’s no mathematical way they can generate the volume of traffic they do for the amounts that we’ve paid them and switch it on and off so quickly. They’ll even go as far as to buy display ads on a few iPhone sites for show and then say they can’t disclose the rest of their activity.”
Apple recently claimed that it will take action against these tactics, as well as the companies that use them, but the ‘Source’ claims that this is impossible:
“The reality is, Apple doesn’t really have a way to stop it. They can threaten to shut people down but from a technical perspective it would be extremely hard for them to identify. Apple doesn’t have, or at least would never openly admit to having, access to data coming from within an application. All they track is whether or not they’ve delivered the software. Maybe there’s a way they could look at download patterns: investigate apps that go through huge bursts and then trace downloads of them back to specific accounts. I think it’s going to be very hard for Apple to shut this down.”
This does make things hard for honest application developers, so our suggestion is to follow the advice of the developers of Sword and Sorcery, and ‘risk it and make a unique application.’
Few App marketing companies do work and you’ve got to choose the right one.
What do you think about this? If you are a developer, or not, how do you feel about this? Should Apple really take a stand against this? Have your say in the comments section below: