iSafe N Secure App Developer Speaks [DEVDIALOGUE]

isafe and secureiSafe N Secure is an App for iOS that allows you to store your important files and information. In this DevDialogue with Mike File from the “House of File”, we take a look at what it takes to have an App that is targeted at a particular niche, having multiple Apps on the App Store and deciding the pricing strategy.




1. How did you conceive the idea for the App?

A little over 3 years ago, Hurricane Ike put my house under 3 foot of water. It was such a pain finding all my insurance policies, making all the contacts to file claims, and trying to dry out and save all the records that were in my desk drawers and filing cabinets, that I swore I would find an easier way to store the information important to my life. “iSafe N Secure” was conceived and designed with this experience in mind.

2. Do you think Apple’s offerings for developers for developing Apps is good? Are there any changes required?

Their offerings are very good. My one complaint with Apple has to do with the review process. I have had apps rejected for one reason, I fix that reason and resubmit, then they reject it again for an entirely different issue. It would be nice if they could state everything that needs to be done to make the app acceptable the first time it gets a reject. I would also like to see a “fast track” for updates so they don’t have to go through the entire process as new apps.

3. What is your marketing strategy? What marketing techniques do you use to promote your App in this heavily competitive application space?

Most of my apps are niche apps, thus I rely primarily on press releases and forums where the particular apps users would participate.

4. Can you describe your “Eureka” moment while developing the App?

My “Eureka” moments for all my Apps is when I get the email from Apple that says “processing to the App Store”.

5. How did you come to decide the price that you would be charging users to purchase your App?

I try and determined the value of the app for the targeted users and start there. Many of my apps then have price adjustments after the first few weeks to find the level that they are most profitable. (Sometimes lower, but sometimes I’m pleasantly surprised to find out I can sell just as many apps at a higher price)