Interview With The Developer of Kinetik [DEVDIALOGUE]

kinetikKinetik is an App that allows you to share with your family and friends the App that you are using. It also hosts the directory of the hundreds of thousands of the Apps available in the App Store online. The App has received a lot of press coverage and has already hit the top spot in terms of usage. In this interview, we talk to Raul Moreno, the CEO of Kinetik to discuss the future of the App and the App ecosystem in general.

1. How did you conceive the idea for the App?

I was traveling to the Argentinian Patagonia and needed games for my trip. It was 2009 and I was bored of the same top 25 games, at the time that was Doodle Jump and others. I had a problem finding cool apps, and thought there must be a better way to look for Apps than the App Store. Because when you meet a friend you ask them what apps they have on their phones, if they have anything you should have. That’s how we got the idea of starting Kinetik, we wanted to take that interaction to the digital world and be available for everyone not just your friends.

2. Do you think Apple’s offerings for developers for developing Apps is good? Are there any changes required?

I think what Apple offers is excellent. It provides developers with the right tools to create great software and also it has a great distribution platform. I think Apple is also learning, and I’m sure they are thinking of ways of improving the App Store. The distribution of Apps, the App Store, could be better, it could be more social. Don’t forget that before Apple created the App Store nothing like this existed, so it’s a learning process which Apple is first and winning.

3. What is your marketing strategy? What marketing techniques do you use to promote your App in this heavily competitive application space?

We just released our Kinetik buttons, empowering App Developers to link their Kinetik App Profiles to their sites. One example of this is The buttons are great because they provide a link to real reviews by real people, and that makes people more likely to download an app. More information is available here:

4. Can you describe your “Eureka” moment while developing the App?

I didn’t get a Eureka moment, for us it has been a learning process. I felt happiness when our App was released because of all the great feedback we got. We took a big risk developing Kinetik, it was either a very stupid idea, or was something of value. Our app fans see a lot of value and thats our big payoff.

5. How did you come to decide the price that you would be charging users to purchase your App?

We decided to make it Free because we wanted to create less friction for consumers. Howerver, it wasn’t an easy decision, I still think there are many Apps, us included, that should not be free. It takes a lot of time and money to develop a decent app, and consumers must be taught to pay $1.00 for good software. I’m convinced that making software free is a bad strategy for developers in the long run because it makes their business rely on advertising, and people hate traditional ads — specially on mobile phones.

6. Kinetik has been highly praised by the press. What was your initial reaction and what is your vision with the App?

I’m very grateful by the feedback we have gotten from the press and our users. Again, we took a lot of risks and it was nice to see others using and loving Kinetik. Our vision is to make App Discovery Social. We belief that the App Store needs to be Re-Imagined. For a second, imagine walking into a Store and knowing what my friends have bought, what they think of those purchased. Imagine the store being arranged by your friends and peers. We are building that social digital store. Our vision is that there are going to be millions of apps, and billions of people using them, and the only way to connect them is with the power of social networks, the power of people.