Once again Apple is approaching another big milestone for the amount of downloads they have had on the App Store. “The App Store is about to hit 25 billion downloads” is what is being shown on Apple’s page at present along with a live feed which records each download that is being made from the App Store. This feed will be present on the Apple website until the 25th billion App has been downloaded, the person who does so will receive a prize of $10,000 to spend within the App Store (or iTunes + iBook Store) via a gift card.
There are a couple of ways in which you can enter this contest. One being purchasing an App (free or paid) from the App Store. Or entering manually by way of an entry form. The rules and regulations from Apple state, “the downloading of the 25 billionth app is considered to be either the downloading of the 25 billionth app from the App Store or the receipt of the non-purchase entry after the download of the 24,999,999,999th app, whichever comes first”
In addition to this milestone promotion Apple have held others to represent other milestones that they have achieved over the years of providing services to their customers. Some of these are: the celebration of 10 billion App Store download in 2011 and 10 billion iTunes Music Store downloads in 2010. You might have already anticipated some issues that could potentially occur with an event that is so public and widely known, one of them being people who set up macros to automatically download Apps. Apple have devised a work around for this potential issue in the same way as they have done previously with other promotions, they have limited each person to 25 downloads per day. We are unsure as to whether this work around will be effective, but only time will explain.