Google today announced the launch of Google Currents, an all new personalized magazine App for both iOS and Android. Google Currents offers a personalized news reading experience by bringing content from the world’s top publications right to your iOS or Android device for free.

Although the App mentions that it supports Google Reader, iOS users are having issues associating their Google Reader accounts with Google Currents. It is a simple and plain App that is not as neatly done as Flipboard. You can either view content from top publications or see what’s trending and then browse on certain topics. The layout looks good, but the App crashes at times. It certainly is a good idea but appears to be yet another rushed Google product.

Description in the iOS App Store -

Google Currents delivers beautiful magazine-like editions to your tablet and smartphone for high speed offline reading. Editions are all free and include:

* Publisher editions – Publishers such as Forbes, TechCrunch, Saveur, Popular Science, Good, 500px, Fast Company and more have produced hundreds of editions including in-depth articles, videos, fine photography, slideshows, live-maps, and social streams.

* Google trending editions – Google Currents uses Google search technology to hourly build a set of editions tracking the five most recent trending stories in categories such as world, entertainment, sports, science, and more. Each story is presented through a fresh edition of articles, videos, and pictures,

* Your favorite blogs and feeds – Instantly, turn your Google Reader subscriptions, or any of your favorite blogs/feeds into a beautiful edition with a magazine feel.

Each edition is available for high speed offline reading, and provides quick-touch sharing. Google Currents self-adapts to differently sized phones and tablets, with your subscriptions synchronized across devices. Google Currents – a reading experience not to be missed.