According to reports, Google hasn’t been able to sign deals with major record companies for its next cloud based music platform. Apple is way ahead in this arena, and apparently Google lacks somebody as dynamic as Steve Jobs to convince the music industry. To overcome this hurdle, it is reported that Google may partner with European based Spotify to power Google Music.
Spotify has been trying long to enter the US market, and this deal between the two companies can be extremely beneficial for both companies as well as users. Even Amazon is in the race, and Google music needs to be something extraordinary in order to compete.