AdMob was acquired by Google just about a year ago and today the mobile ad network has released a few statistics that are stunning.
AdMob reports that it is receiving 2 billion ad requests per day. It also reports that more than 100 million unique Android and iOS devices requested an ad each month which also gives us a hint about the number of activations the two platforms are doing every day (Huge). AdMob received the most number of requests come from Asia (564%), Western Europe (471%) and Oceania (363%).
The huge success of mobile advertising could be good for users as more App developers choose to make their Apps available for free, but display ads in the App (better than purchasing the App).