iUltimate – The Great White Shark Strategy of Apple
Having tasted the iPod, iPhone, iMac and the iPad, Apple fans are now watching with bated breath as to what would be Apple’s next dream product. Professors in Universities are quoting Apple and Steve Jobs in their classes as the new success story. Strategists are wracking their brains as to what would come out next from the stable of the Apple Corporation.
Apple’s approach has been just like that of the Great White Shark. Creating revolutionary products with a combination of old and new features to replace those which the customers are already using has been its approach. It has focused on creating new markets by providing a unique customer experience through its “revolutionary devices”. It is moving along the value chain by creating customized “conduits” by way of proprietary softwares. It is anticipated that Apple’s next step would be to move up the value chain by manage the “content” too.
Like the Great White Shark which eats every other worthwhile fish coming its way, Apple has challenged established products and has eaten away into stable mature markets. Its next move, as we imagine, would be a new device which would be the ultimate one in terms of product innovation. We call it, the iUltimate.
Apple would be really happy to create a new product which would provide a combination of entertainment and an “any-where-to-work” opportunity. To do so, it would launch its own communication satellites through payloads launched through the space vehicles. These satellites would allow Apple to provide its own content directly to customers. By commanding the content, conduit and the customer interface through its new device, it would be able to substitute the televisions/LCDs all over the world while combining with it the features of a laptop and an iPhone.
How would that be? Only Apple can think to do something like this.