One of the seven tentpoles from Apple’s Special Event held on April, 2010 was its new mobile advertising technology, iAd. iAd is a mobile advertising platform by Apple which Apple believes would help both publishers and advertisers. Apple’s new foray into the advertising market is sure to help iPhone developers who painstakingly develop for the iPhone and yet put their App for free in iTunes.
With iAd, they could now have some source of income and would be pleased as well. They could get nearly 1 Billion Ad impressions and these ads would provide them a new revenue stream.